We are excited to be participating as a sponsor in the Indy Criterium bike race in downtown Indianapolis this Saturday! In addition to sampling our 100% grassfed products and selling our milk “shots” and single serve yogurts, we will be the Podium Sponsor – so all the winners will be drinking our nourishing chocolate milk on the victory podium. It’s the perfect recovery drink and a darn good way to celebrate a well-earned victory!

This all-day event pits riders of all ages against one another on an epic race course in the heart of downtown Indianapolis, utilizing a portion of Monument Circle. More than just a cycling race, the Indy Criterium is a fundraiser for Freewheelin’ Community Bikes and a celebration of “all things biking” in our community, and we are happy to be part of the healthy lifestyle and local culture promoted by this event.

Come see us at our booths if you’re joining the festivities! For details, visit the Indy Criterium website.

For some of the media coverage on the event and our sponsorship, check out these links:

“Indy Crit Racing is a Blast” from Nuvo
“Cyclists Pay It Forward” video with Fox59